Regional Branding

Engaging discussion of regional branding with leaders of the Virginia Beach business community led by John Martin, President and CEO of the Southeastern Institute of Research, Inc. (SIR). Joining us for the picture is Paul Merritt, President of Virginia Beach Vision, host of the event at Aldo's Ristorante in Virginia Beach. SIR is a 48 year old market research company headquartered in Richmond that has conducted over 13,000 research studies utilizing focus group, ethnography, and survey research to help organizations identify their unique selling propositions, formulate strategies, explore new products and services, and measure the overall effectiveness of marketing programs.