"Regional rebranding boasts great potential"

"As the leaders of the regional rebranding initiative have correctly pointed out, coming up with a new descriptor for Hampton Roads is not the end of the process of marketing ourselves. Rather, it’s part of the launch complex for revisiting how we promote not only our location but also the values and traditions that have shaped our identity." Read more in my recent column in The Virginian-Pilot: https://bit.ly/2UoPBlb