Thursday, May 31, 2012
Wednesday, May 30, 2012
Presidential Perspectives
(This month's issue of Presidential Perspectives, a presidential thought series, published by Scott D. Miller and Marylouise Fennell with support of Aramark Higher Education).
This month's chapter is titled "A Propitious Moment: Building Quality While Managing Costs."
This month's chapter is titled "A Propitious Moment: Building Quality While Managing Costs."
Tuesday, May 29, 2012
Monday, May 28, 2012
Bethany Trivia
In 1971, what was not allowed in a dorm room unless bill of sale was available to prove ownership?
Sunday, May 27, 2012
Saturday, May 26, 2012
Friday, May 25, 2012
Thursday, May 24, 2012
Wednesday, May 23, 2012
Tuesday, May 22, 2012
Monday, May 21, 2012
Friday, May 18, 2012
Bethany College Partners with Carnegie Mellon University to Create Accelerated Master’s Program
PITTSBURGH, Pa. — Officials from Bethany College and Carnegie Mellon University’s (CMU) H. John Heinz III College met May 16th to officially sign an Accelerated Master’s Program agreement that creates six new areas of graduate study for Bethany students. The program allows qualified applicants to graduate with both a bachelor’s degree from Bethany and a master’s degree from CMU in 5 years.
“Our collaboration with Carnegie Mellon marks a tremendous step in a growth-filled time for Bethany,” said President Scott D. Miller. “This initiative combines the strengths of a student-centered, classical liberal arts college with the broad resources of an internationally recognized research university, offering the best of both worlds to our students as they prepare to make a positive impact on society through service.” Participants will spend three years at Bethany College followed by three to four semesters at the Heinz College (depending upon the master’s degree program). Programs of study, designed for Bethany students who have completed their junior year, are as follows:
Master of Science in Public Policy and Management (MSPPM)
The MSPPM program is designed to educate innovative, ethical leaders who create and implement policy, manage organizations effectively, transform organizations and develop new solutions to important social issues.
Master of Science in Health Care Policy and Management (MSHCPM)
The MSHCPM program educates participants on significant policy, management and information technology issues in health care and sharpens their problem-solving skills as they learn to evaluate programs and design strategic solutions for organizations focused on the public good.
Master of Science in Biotechnology and Management (MSBTM)
The MSBTM program focuses on developing the specific skills associated with the healthcare system's manufacturing segment — or biotechnology management. It trains managers who can balance regulatory, scientific and business issues as they provide advice and facilitate communication between the company's chief executive officer and chief scientist.
Master of Arts Management (MAM)
The MAM program prepares graduates to use management, technical and other skills for leading and improving arts organizations. Participants hone their understanding of both the practical applications and theory of arts management.
Master of Information Systems Management (MISM)
The MISM is a blended business-technology program through which participants develop the planning, management and technical abilities necessary to serve as successful technology managers in a complex, digital world.
Master of Science in Information Security Policy and Management (MSISPM)
The MSISPM emphasizes the policy, management and technology aspects of information security and risk management, developing students’ skills and knowledge in risk management, data privacy, threat control and information policy. CMU will admit a maximum of 10 qualified Bethany College students each year. Students are granted admission on the basis of academic achievement, performance on the GRE, leadership experience, experience in the proposed field of study, fit of their goals with the program and recommendations that indicate they are capable of excelling in a rigorous master’s program.
Upon completion of their graduate program at Carnegie Mellon, students will receive both a Bethany College bachelor’s degree and CMU master’s degree.
Bethany College students will be eligible for scholarship support from Bethany for their freshman through junior years. They will be eligible for scholarship support from the Heinz College for the length of their graduate program.
Bethany College is a small college of national distinction located on a picturesque and historic 1,300-acre campus in the Northern Panhandle of West Virginia. Founded in 1840, Bethany is the state’s oldest private college.
Thursday, May 17, 2012
Wednesday, May 16, 2012
Tuesday, May 15, 2012
Monday, May 14, 2012
Friday, May 11, 2012
Thursday, May 10, 2012
Shaping Communications for 50 Years at Bethany
(The President's Letter, May 2012)
In what has become an annual tradition,
Bethany’s Department of Communications and Media Arts sponsored “Comm Week,”
March 26-April 1.
Featuring presentations and workshops
from prominent Bethany alumni and professionals working in a wide variety of
communications fields, Comm Week is designed to help students prepare for
careers in the astonishing, fast-paced world of media. In the words of Department
Chair M.E. Yancosek Gamble, “This year’s edition of Comm Week was especially
meaningful. We celebrated what our department has accomplished in the last 50
years, while highlighting where we’re headed in the next 50.”
What a difference a half century makes,
indeed. As I mentioned at our Student Awards Ceremony during Comm Week, in 1962
most Americans received their daily news from the printed page—larger areas had
several morning and afternoon papers—and from nightly TV broadcasts by three
major networks (CBS, NBC, and ABC) featuring trusted male-authority figures and
limited visuals. Videotape and live news coverage were in their infancy. The
idea of 24-hour-a-day news broadcasting later pioneered by CNN was years away.
Radio was terrestrial, often featuring live, original programming.
Online news sources and advertising, the
hundreds of cable TV options we now have, webstreaming and other media
developments familiar to us today were decades away. The idea of integrated
media was as much a fantasy as science fiction. Career opportunities for women
in communications management or on the air were few; they sometimes fared
better in print journalism as reporters or photographers.
Public relations, marketing and
advertising were driven by “Mad Men” directing influential firms in New York
and a few other large cities; print ads and billboards were joined by TV
commercials, typically in black and white, that look primitive and slow by
today’s standards. TV sports coverage
lacked graphics and instant replay, though some memorable play-by-play
broadcasters became sports icons in their own right.
The challenge today is to keep up with
what’s happening right now in the communications field—and to be prepared for
the coming decades, which promise even more dramatic developments.
To offer our students valuable
perspective on these trends, Bethany was happy to welcome back some alumni of
significance for Comm Week. Faith Daniels ’79, former network news anchor and
“Today” show host, gave a powerful presentation in the Johnson Visual Arts
Center on how students can best use the Teleprompter to create a professional
media presentation. Dan Lohman ’98 of Pikewood Creative, George Manahan ’83 of
The Manahan Group public relations firm, Margy Lang ’80, Sportive Inc. E1 Fit
and Larry Meltzer ’81, MM2PR, offered insights on the future of integrated,
digital and corporate media, as well as political campaigns, advertising and
product branding. Our students also benefited from presentations by Jay Phillipone, Priority Communications; Tim
McCoy, General Manager of WTOV 9; Chris Stalman, The Manahan Group; and David Allinder, publisher of In Wheeling Magazine.
During the week, we honored
two important pioneers of the modern communications program at Bethany: E.E.
Roberts, who founded the journalism and public relations program in 1929, and
James “Jim” Carty, Jr., who established the communications department in 1962.
A reception at Renner Art Gallery, Bethany House, was hosted by
Marc and Joyce Dumbaugh-Chernenko ’78, Art’77 and Vicky Stimac Musicaro ’76 and
Joyce Pollack Jefferson ’77 and her husband Wilbur Jones, celebrating Prof.
Carty’s influence in students’ lives and careers these past 50 years.
Additional support was provided by The Driehorst Family Foundation, which
permitted webstreaming of Comm Week events.
Along with providing 50 hours of
programming on WVBC campus radio, we capped Comm Week 2012 with the induction
of 12 new student members into the Bethany chapter of the Society of Collegiate
Journalists (SCJ) at Christman Manor at Pendleton Heights. The Bethany chapter
was charted in 1947, making ours one of the ten oldest chapters in the
nation. Looking ahead, the College has
received preliminary approval to host the 2014 national conference of SCJ right
here on our campus, bringing students and their mentors from around the country
to Bethany—an especially exciting opportunity for our students, as well.
The last word for Comm Week belonged to
long-time newspaper editor Park Burroughs of the Washington, Pennsylvania,
Observer Publishing Company, who will join us this fall as a distinguished
lecturer in journalism. In his remarks to the new class of the Society of Collegiate
Journalists at Bethany, he spoke of the dramatic changes that he has witnessed
in the business of print media during his 40-year career. But he reminded them:
“As journalists, you will always be in dogged pursuit of the truth. When change
comes, embrace it—but never forget your purpose.”
Publisher Burroughs’ wise words also
apply to our overall mission at Bethany:
amid often profound change in our society, it is well for us to remember
our guiding purpose as first articulated by Bethany founder Alexander
Campbell—to free the mind as we search for truth.
Wednesday, May 9, 2012
Tuesday, May 8, 2012
Monday, May 7, 2012
Friday, May 4, 2012
Molding Our Next Media Moguls
(The State Journal, May 2012 - by Scott D. Miller)
Where were you in ’62? From a modern communications and media
standpoint, the world was almost an unrecognizable place. What a difference a
half century makes, indeed.
During Bethany College’s annual Communications
Week, which is designed to help students prepare for careers in the
astonishingly fast-paced field of communications, faculty and guest speakers
reflected on the dramatic changes in journalism, broadcasting and public
relations/advertising that have transformed how we receive and process most of
our news and information. Sessions explored current trends in the
communications field and previewed those on the horizon, which promise more
startling developments.
In 1962, most Americans received their
daily news from the printed page—larger areas had several morning and afternoon
papers—and from nightly TV broadcasts by
three major networks (CBS, NBC, and ABC) featuring trusted male-authority
figures and limited visuals. Videotape and live news coverage were in their
infancy. TV sports coverage lacked graphics and instant replay.
Online news sources and advertising, the
hundreds of cable TV options we now have, webstreaming and other media
developments familiar to us today were decades away. Public relations,
marketing and advertising were driven by “Mad Men” directing influential firms
in New York and a few other large cities.
When I began my career as a reporter for
newspapers in Buckhannon and Weston, the layout room was a place of waxed strips
of typed copy, X-ACTO knives and cumbersome paper paste-up sheets. Photos were
developed with chemicals in a darkroom.
Stories were still phoned in or banged out on a typewriter, not routed
electronically via computer. “Spell check” meant just that—check your own
spelling with a paper dictionary. A young reporter lived in fear of his
carefully crafted stories being ripped apart by the red pencil of an editor.
I’m grateful, however, for the training
I received there and at my alma mater, West Virginia Wesleyan College, where I
majored in communications and edited the campus paper, The Pharos. Although I only recently gave up carrying a reporter’s
notebook, I retain the journalist’s perspective to seek the truth.
Many of our speakers at Bethany during
“Comm Week” confirmed for our students the value of being an effective
communications professional—not just operating the latest technologies of one.
Bethany alumni Faith Daniels, former network news anchor and “Today” show host;
George Manahan of The Manahan Group in Charleston; Dan Lohman of Pikewood Creative; Margy Lang of Sportive Inc. E1 Fit and Larry
Meltzer, MM2PR, among other guest speakers, offered insights on the future of
integrated, digital and corporate media, as well as political campaigns, advertising,
product branding and conventional publishing. All expressed, in some form or
another, the value of telling a story, of the human factor in making effective
presentations, of communicating professionally and well.
More than that, we educators have long
recognized that today’s students process information differently. They’re
multi-tasking media manipulators; few will sit passively in front of a nightly
news broadcast or stare at the morning’s newspaper without a smart phone or a
laptop. Our sending-and-receiving students are online and everywhere at
once—like the information they seek. Yet fundamental standards of
communication, including accuracy and fairness, still apply; aspiring young
communications professionals, eager to hit “send,” hoist a camera or launch the
latest spin cycle, ignore them at their own peril.
The last word for Bethany’s Comm Week
belonged to long-time newspaper editor A. Parker “Park” Burroughs of the
Washington, PA, Observer Publishing Company, who will join us this fall as a
distinguished lecturer in journalism. In his remarks to the new class of the
Society of Collegiate Journalists at Bethany, he spoke of the dramatic changes
that he has witnessed in the business of print media during his 40-year career.
But he reminded them, “As journalists, you will always be in dogged pursuit of
the truth. When change comes, embrace it—but never forget your purpose.”
Amid the often profound change in our
society, and our search for the next breaking news or product break-through, it
is well for us to remember that guiding principle, lest we settle for something
other than the whole story.
# # #
Dr. Scott D. Miller is President and M.M.
Cochran Professor of Leadership Studies at Bethany College. A graduate of West
Virginia Wesleyan College, he has served as president of three private liberal
arts colleges during the past 22 years.
Presidential Leadership: The Strategic Thinker
(College Planning and Management, April 2012 - by Scott D. Miller and Marylouise Fennell)
Inevitable and accelerating change places a
premium on proactive leaders in higher education. Such executives anticipate change
and lead effectively by planning strategically and articulating a convincing vision for the future.
Persuasion has been defined as motivating people to do what they know
they need to do, but do not always want to do. Transformational leaders not only articulate a
compelling, bold and proactive vision; they also persuasively advocate for
needed change while honoring institutional values.
“Having a clear set of
values and being true to them is more complicated than it looks,” says Andrew
Wicks, professor of business administration at the University of Virginia’s Darden
School of Business. In summer 2004, in
clear violation of the corporation’s privacy policy, Yahoo divulged the name of
a Chinese internet user, poet and journalist Shi Tao. He was placed on trial and sentenced to ten
years in prison. Yahoo “was assailed with fierce public and global criticism,”
Wick notes. “The lesson: Yahoo got into trouble not because it took time to
think about what its values were, but because it didn’t live up to its values
in a defining moment for the company.”
In her book Mothers of Invention, historian
Drew Gilpin Faust, president of Harvard University, notes that despite its
inevitability, “change is frightening” to most people. Yet transformative
presidents must be active agents of change on their campuses. The challenge, then, as Faust puts it, is to
“lead people along this path” despite their
misgivings.
“I’ve found if you tell people that in order
to have the things they most want and that most matter to them, they have to
change certain other things…that makes those changes seem not just desirable,
but imperative,” Faust notes.
Acclaimed American architect and urban
planner Daniel Hudson Burnham, who designed the Flatiron Building and Union
Station and played a leading role in creating master plans for both Chicago and
Washington, DC, exhorted his contemporaries to “Make no little plans, for they
have no power to stir the soul.”
Bold plans, however, may sometimes require
the courage to downsize, cut or consolidate course offerings and programs. Writing in the January 2011 McKinsey
Quarterly, authors Chris Bradley, Martin Hirt and Sven Smit emphasize, “Ultimately,
strategy is a way of thinking, not a procedural exercise or a set of
frameworks.” To stimulate that thinking
and the dialogue that goes along with it, McKinsey’s firm has developed a set
of tests aimed at helping executives assess the strength of their strategies.
Test 1: Will your strategy
beat the market?
Test 2: Does your strategy
tap a true source of advantage?
Test 3: Is your strategy
granular about where to compete?
Test 4: Does your strategy put
you ahead of trends?
Test 5: Does your strategy
rest on privileged insights?
Test 6: Does your strategy
embrace uncertainty?
Test 7: Does your strategy
balance commitment and flexibility?
Test 8: Is your strategy
contaminated by bias?
Test 9: Is there conviction to act on your strategy?
Test 10: Have you translated
your strategy into an action plan?
On
the final point, we strongly recommend that presidents commission an objective,
independent, comprehensive institutional review to inform long-term master plans. A team widely experienced in higher education
and not having any present association with the college or university should
review its general condition and provide a completely objective assessment that
includes relevant issues, a tentative
agenda for the immediate future and specific and realistic expectations,
followed by a public report on the
results.
# # #
Dr. Scott D. Miller is
President of the College and M.M. Cochran Professor of Leadership Studies at
Bethany College in West Virginia. Now in his third college presidency, he
has served as a CEO for 22 years.
Dr. Marylouise Fennell, RSM, a former president of Carlow
University in Pittsburgh, PA, is senior counsel for the Council of Independent
Colleges (CIC) and a partner
in Hyatt-Fennell an executive search firm.
They have collaborated on
eight books, including “President to President: Views on Technology in
Higher Education” (2010) and “Presidential Perspectives: Economics Prosperity
in the Next Decade” (2011.) Both serve as consultants to college
presidents and boards.
Thursday, May 3, 2012
Wednesday, May 2, 2012
Just stood in the pouring rain with friends of Annie
Wilson for the ceremonious completion of her Senior Comps. Finally gave in and went inside for the
official proclamation...celebration followed out in the rain. Pictured: Annie and her committee moments
after passing Senior Comps, with distinction. Annie is an Office of the
President Associate, Senior Fellow to the Department of Communications and
Media Arts, Editor of The Tower, and a four year starter and three year captain
of the Bethany College women's basketball team.
She has worked in the President's Office for three years.
Tuesday, May 1, 2012
Presidential Perspectives
(This month's issue of Presidential Perspectives, a presidential thought series, published by Scott D. Miller and Marylouise Fennell with support of Aramark Higher Education).
This month's chapter is titled "A Call for University Leadership."
This month's chapter is titled "A Call for University Leadership."
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