October 8, 2015
I write to share information about a significant restructuring
in Godwin Hall designed to increase efficiency and productivity in the main
revenue streams of the College:
- Strategic Planning
- Institutional Advancement
- Enrollment
The first floor of Godwin Hall will be organized as a "one stop" Center for Enrollment Services. The Adult Studies Program, currently housed in the Jane P. Batten Center, will be relocated to the first floor of Godwin, housed in the suite currently occupied by the retiring Vice President for Student Affairs. Some services in both areas will be cross trained to increase efficiency. Dr. Vicky Seiler will continue as the Director of the Adult Studies Program and will serve as the appropriate conduit to Academic Affairs. Placing traditional and non-traditional recruiting services in close proximity creates central and easy access that should prove to be a cost effective and efficient approach.
The second floor of Godwin Hall will be organized to include the Office of Marketing and Communications in the retiring Vice President for Advancement's suite, a Center for Institutional Advancement, and an Office of Alumni and Parents Relations (to include the Annual Fund) in the current Alumni Suite. The major functions of fund raising and advancement services will be clustered together as well.
Donald Stauffer, Senior Researcher and Policy Analyst, will be located adjacent to advancement services in a more central location on the second floor hall. His important role in providing data and information to me will continue to support enrollment services, strategic planning and other institutional priorities and reporting mandates.
Additionally, a joint use Call Center with 14 work stations has been developed in Pruden Hall and will be utilized by the traditional and non-traditional recruitment staff and the annual fund program.
All reorganizational moves are expected to be completed by November 1. The new physical organization, in proximity to the Birdsong Presidential Suite, will facilitate synergistic functioning that is mission-driven, data-informed, goal-directed and presidentially-led.
The concept/model for reorganization of Advancement was pioneered by Thomas A. Gonser, a vice president at Northwestern University in the 1940s. In the 1950s he founded the Chicago-based firm of Gonser Gerber Tinker Stuhr, the nation’s first firm founded specifically to provide comprehensive advancement services to nonprofit organizations. The concept involves physically clustering functions of planning, advancement, and enrollment in a way that will lead to concerted and intentional effort that positions institutions to analyze and then embrace their missions, crystallize their objectives, and take the necessary steps that are most likely to move the institutional vision to reality. It is a model that I have used at other institutions with tremendous success.
Should you have any questions, please feel free to contact me.
